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Phnom Penh, 01 May 2023 -- Tiger Beer – Asia’s leading international premium beer – is making a bold step by introducing its latest innovation to the Kingdom – Tiger Crystal in an all-new Tall Can.
The Tall Can, which has gained tremendous support globally, is set to be an iconic beverage for those who are seeking for a bolder and more stylish companion.
While the product is upgraded with a classy new design, it still retains the world-acclaimed, boldly refreshing taste and the same volume of 330ml.
Brewed from the world’s finest ingredients in Heineken Cambodia’s state-of-the-art brewery, each Tiger goes through 200 quality checks to deliver a unique taste that has won many international awards.With a continuously innovative spirit and bold evolution, Tiger Crystal Tall Can, which is scheduled to be launched this May, will be the first-ever Tall Can beer to be unveiled by Heineken Cambodia.
Uncaging a bolder experience, Tiger Crystal’s new taller look is expected to provoke immense excitement in Cambodia’s fastest growing premium beer category as the perfect beverage companion in social gatherings and celebrations.
"Tiger Crystal Tall Can affirms the spirit of constant innovation and creativity of the leading premium beer brand while maintaining the boldly refreshing taste that has won many international awards.
"This all-new Tall Can will be the go-to beverage companion for next-generation consumers who are unafraid of being unique and bold." said Sorida Kong, Senior Innovation Manager at Heineken Cambodia.
The bold new Tiger Crystal Tall Can will be available for everyone to enjoy in all local retail channels nationwide from May 1, 2023, onward.
For further insight, please visit Tiger social media or the Tiger Beer website.
Heineken Cambodia is one of the leading brewers in the Kingdom, established in the country in 1994.
Driven by its purpose to brew the joy of true togetherness to inspire a better world, the company creates great experiences for consumers and customers, with a portfolio of high-quality local and international brands, including Heineken, Tiger, ABC, Anchor and Gold Crown.
With its national footprint and state-of-the-art brewery in Phnom Penh, the company employs 700 people and supports 120,000 indirect jobs across its value chain.
Committed to the sustainable development of the Kingdom, Heineken Cambodia aims to "Brew a Better Cambodia", with a focus on the environment, social sustainability and responsible consumption on a path to a net zero, fairer and healthier world.
Heineken Cambodia is part of the Heineken Company, the world’s most international brewer.