PHNOM PENH – The 27th National Culture Day is currently celebrated from March 3 through to Khmer New Year under the theme of “Youth for National Culture”. In anticipation of a large turnout, Battambang province is well-prepared to welcome tourists compared to previous years.

King Norodom Sihamoni considers the event as an opportunity to inspire all Cambodians, particularly young people, to actively preserve, promote and develop the nation’s cultural heritage and the diverse traditions of indigenous communities.

Since its inception in 1999, this annual tradition has served to keep the memory of Cambodia’s ancestors alive and foster a lasting commitment to protecting the country’s national cultural treasures.

"We are very well-prepared to welcome tourists, and we anticipate a large turnout this year compared to previous years," said Ham Arun, deputy director of the Battambang Provincial Department of Tourism.

Battambang province is a magnet for tourists, both local and international, thanks to its rich cultural, historical, and natural offerings. Foreign visitors are drawn to the stunning temples like Banan, Ek Phnom, Basaet, and Phnom Sampov, while domestic tourists enjoy the natural beauty, water parks, and bamboo train rides.

The province boasts 11 cultural tourism sites, including five historical locations, three natural sites, a cultural community, and two museums.

“Tourists enjoy visiting Banan temple, Ek Phnom, Basset temple, and Phnom Sampov. Phnom Sampov, one of the oldest cultural tourism sites, remains the most visited attraction site,” Arun pointed out.

Phnom Sampov is situated in Phnom Sampov commune, Banan district, accessible via National Road 57.

Ek Phnom temple, a cultural tourism site in Ek Phnom district, draws many visitors with its Angkor Wat-like design and surrounding moat. The temple's lush green setting offers cool, shaded areas, making it a particularly attractive destination for tourists.

Cultural tourism significantly contributes to the provincial economy and complements smart city planning.

To enrich the visitor experience and encourage longer stays, the department has improved services at key cultural sites, especially in Banan and Samlot districts. Furthermore, the provincial tourism department provides vocational training and job opportunities for 20,000 local residents, which enhances service quality.

Battambang's appeal is further amplified by its diverse offerings beyond cultural tourism sites, including rivers, mountains, agri-tourism, ecotourism, traditional cultural experiences, ancient temples, local cuisine, and resorts.