TOUS les JOURS is returning to the Kingdom of Cambodia.
- By Cambodianess
- October 9, 2023 3:05 PM
EFG (Express Food Group) and CJ Bakery Vietnam signed a Master Development Agreement (MDA) and Master Supply Agreement (MSA) this morning to open TOUS les JOURS bakery shops in the Kingdom of Cambodia with the first store expected to open early next year in Phnom Penh. These agreements will see over thirty (30) TOUS les JOURS Bakery stores opening within ten (10) years.
TOUS les JOURS is a renowned French inspired Korean bakery chain which had a presence in Cambodia until earlier this year when its current franchisee agreement expired. TOUS les JOURS previously had stores in Phnom Penh, Siem Reap and Battambang. The brand has never previously operated in Laos.
The TOUS les JOURS brand is well known and loved by Cambodians and local expats for the wide range of bakery items that are perfect for any occasion. From freshly baked breads to decadent cakes and pastries, each product is made with the finest ingredients and the utmost care. TOUS les JOURS operates 1,600 stores globally and is the largest bakery chain in neighbouring Vietnam where CJ Foodville operate 37 bakery stores and a state of art ISO22000 Central Bakery in Long An Ho Chi Minh City.
EFG is a well-respected F&B operator, majority owned by RMA Group and operating over 120 restaurants and stores across most provinces of Cambodia and over 25 restaurants and stores in Laos. EFG has significant experience of successfully re- introducing much loved brands to Cambodia and Laos with recent successes including Boost Juice from Australia and Kamu Kamu from Thailand. EFG is probably best known for operating the largest franchised pizza and ice cream chains in Cambodia and Laos under brand names The Pizza Company, Swensen's and Dairy Queen (DQ).
CJ Foodville described the partnership as "an alliance of two strong F&B operators" and CJ Foodville believes "EFG is the right partner to reinstate TLJ as the most loved artisan bakery brand in Cambodia, offering premium bakery products and services. The partnership is committed to offer the most unique and delightful experiences to Cambodian customers every day."
Mr. Martin Darby, Managing Director of EFG Group "welcomed" the signing of the partnership agreements saying, "that he expected to see five TOUS les JOURS bakery shops trading in Cambodia by this time next year". Darby went on to say, "TOUS les JOURS's freshly baked products and neighborhood bakery shops will complement EFG's fast growing portfolio of Grab and Go brands. TOUS les JOURS will be fullysupported and integrated into EFG's own delivery business - HungryApp - ensuring TOUS les JOURS unique products are available for dine-in, take-away and delivery'.
Further details on the first bakery store location will be announced soon.
About EFG (Express Food Group)
Headquartered in Bangkok, Thailand, Express Food Group (EFG) employs over 2,000 people and has an operational presence in three countries - Cambodia, Laos, and Myanmar.
EFG is the partner of choice for leading food & beverage brands in Southeast Asia including Minor Food International, Thai Food Passion Group and Kamu Kamu. Also, for North American brands, including International Dairy Queen, Krispy Kreme, and Texas (Church's) Chicken where EFG is franchisee for Laos and Australian brands The Coffee Club and Boost Juice.
In December 2020 EFG launched her own delivery e-commerce business Hungry supported by virtual brands - Eat Together (Chinese Cuisine), Bay Phum (Khmer Cuisine) & So Bento (Asian fusion cuisine) all prepared in a central kitchen. Hungry has over 300,000 customers and shortly will update the App platform to include a new customer interface and driver support App, allowing real time tracking and guaranteed delivery times.
For the first time in 2021, and then for the second year running in 2022, EFG Cambodia was awarded Best Company to Work for in Asia by HR Magazine.
EFG is majority owned by RMA Group, with minority holdings by Lombard Asia Investments (Thai Private Equity) and local shareholder partners in Laos and Myanmar.
The history of the business, and its mission today, is defined by a commitment to understand customers' needs and bring them an exciting, evolving portfolio of restaurant and kiosk brands with innovative Instagram new food and beverage products. The business is run operationally from offices in Phnom Penh Cambodia & local markets.
In Cambodia, EFG is a joint venture partner of Newrest, Cambodia's only airport food and beverage operator with operations in three airports. In Laos, EFG operates airport retail direct with a limited presence in Watty International Airport, Vientiane.
In Singapore, RMA Group, EFG's parent company operates franchisees for Subway under Palms Food International Pte Ltd Singapore.
