PHNOM PENH - Woori Bank (Cambodia) Plc. (Woori Bank) and MVL TADA Cambodia Co., Ltd. (TADA) have officially signed a Memorandum of Understanding (MOU) to establish a strategic partnership that promotes Green Mobility initiatives in Cambodia.
The collaboration reflects the shared vision of both organizations to contribute to the Kingdom’s national sustainability goals, including reducing carbon emissions and minimizing environmental impact.
The partnership introduces two significant approaches to sustainability and innovation:
First of all, it is eco-friendly transportation for employees. TADA will provide green mobility solutions for Woori Bank employees, offering convenient and environmentally responsible commuting options.
Secondly, it is financial empowerment for drivers. Woori Bank will extend tailored financial services to TADA drivers, enabling them to access banking solutions that support their livelihoods and growth.
Beyond these core initiatives, Woori Bank and TADA will explore future collaborations, including joint marketing campaigns designed to engage Woori Bank customers and TADA riders, creating a broader impact on sustainable transportation adoption.
To celebrate this partnership, Woori Bank is launching the Exclusive Promotion, “Ride More, Save More with Woori Visa Rewards on TADA” campaign as below:
Get automatic rewards when you pay for your TADA rides using any Woori Visa Card (Classic, Gold or Platinum).
All Cards: Enjoy a KHR 2,000 reward on TADA payments of KHR 8,000 or more, up to 3 times per card.
Platinum Extra: Woori Visa Platinum cardholders get an additional KHR 10,000 reward on payments of KHR 40,000 or higher, up to 2 times.
Offer valid until 31 December 2025 on a first-come, first-served basis. Tap to ride and start saving today!
More information can be found here
This promotion is designed to encourage customers to embrace eco-friendly travel while enjoying tangible financial benefits, reinforcing Woori Bank’s commitment to sustainability and customer-centric innovation.
"This partnership with TADA is a significant step toward creating a greener future for Cambodia and a part of our ESG responsibility. By combining financial innovation with sustainable mobility, we aim to deliver value not only to our customers but also to the environment," said SAHAK Nimol, representative of Woori Bank Cambodia.
"At TADA, we believe in building a fair and eco-friendly mobility ecosystem. Collaborating with Woori Bank allows us to empower drivers and riders alike, while contributing to Cambodia’s sustainability goals," said Chhim Puthinara, representative of TADA Cambodia.
WOORI BANK (CAMBODIA) PLC. has had significant milestone achievements in Cambodia for 30 years. With the beginning of the funding program in 1990 and getting an official license to operate as a microfinance institution in 2004, then updating the license in 2011 to become a micro-deposit-taking finance institution, as well as merging with Woori Finance Cambodia Plc. in 2020 to broaden the network. Additionally, the National Bank of Cambodia has approved a license as a commercial bank since November 2021 and officially launched in January 2022, enabling Woori Bank (Cambodia) Plc. to provide the market with a fully fledged commercial bank’s products and services.
As of September 2025, the bank has 140 branches nationwide, employs over 3,600 staff, and serves more than 545 thousand customers with a total asset of $1.4 billion, a loan portfolio of $1.1 billion, and deposit savings balances up to $740 million.
About TADA Cambodia
Originating from Singapore, TADA is the world's pioneering blockchain-based ride-hailing app that operates in six countries including Singapore, Vietnam, Cambodia, Hong Kong, Thailand and the US.
Since launching in Cambodia in 2019, TADA now operates in eight provinces, including Phnom Penh, Siem Reap, Sihanoukville, Kampot, Kep, Banteay Meanchey, Poipet and recently Battambang. TADA charges zero commission, empowering drivers to retain their full earnings, and continues advancing sustainable mobility through safer, smarter and greener transport solutions.
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