PHNOM PENH – Young people are looking increasingly to sites such as LinkedIn when job-hunting and are often offered positions when they have skills and expertise that are in demand. 

Chheng Sophanith, a legal assistant at a law firm, said she was surprised to see recruiters contact her after she created LinkedIn profiles rather than having to apply for jobs. 

“During my university years, I mostly contacted companies to apply for jobs. It felt strange when companies began messaging me about job opportunities after updating my profile,” Sophanith said. 

“LinkedIn has helped me to secure job opportunities, including my previous role in corporate affairs at a brewery, which I discovered via the platform.” 

Sophanith considers LinkedIn a crucial job marketplace for fresh graduates, emphasizing its effectiveness and convenience in staying updated on job opportunities. 

Some job postings can be found on Facebook but Sophanith said it was hard to look out for them due to the overwhelming amount of content on the platform. 

Keo Sopheak, an administrative assistant at an institution in Phnom Penh and a remote customer service staff for a Russian company, said he discovered his current role through LinkedIn. 

He had found it hard to get a job when he graduated despite holding two master’s degrees in public administration and psychology.

“I used to search for jobs on various websites and platforms but none of them was as effective as LinkedIn, Sopheak said. 

“Whenever I update my LinkedIn profile, recruiters often contact me to see if I am interested in their opportunities.”

Although Sopheak has been using Linkedin for just one year, he constantly shares his accomplishments such as completing online courses, writing articles and taking part in international programs. 

Sopheak encouraged university students struggling to find jobs to start using LinkedIn and update their activities regularly. 

“It is a global platform that enables both local and international recruiters to connect with those who have work experience and language skills aligned with their requirements,” Sopheak said. 

Beyond Job Opportunities 

Chheng Darasith, a senior student pursuing two majors and working as a research and communication intern, said LinkedIn has enabled him to connect with experts in his field, stay updated about sector developments, and explore opportunities for personal and professional growth.

“Engaging with content shared by others has offered me valuable insights into best practices, innovative ideas, and strategies that have shaped my career aspirations,” Darasith said. 

Asked about updating his achievements on LinkedIn, Darasith said he often shares his small accomplishments and participation in events related to his professional interests. 

“Those updates motivate me and allow me to reflect on my achievements which are beneficial for further growth,” he said. 

LinkedIn’s openness can significantly enhance visibility in the job market, he said, helping him to foster meaningful connections that could lead to exciting career opportunities in future. 

Sophanith said LinkedIn is beyond a business-focused social media platform but a source of inspiration for her personal and professional growth. 

Following individuals with impressive achievements and backgrounds, Sophanith said, made her feel inspired and motivated. 

“Thanks to friends and seniors who recommended me using this social media platform,” she said. 

LinkedIn, which officially launched in 2003, aims to connect professionals and provide economic opportunities. It has over 1 billion members from more than 200 countries and territories.