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Confluences to guide Lao super app LOCA in its regional expansion in Cambodia

• By Paid Content
• February 9, 2023 9:30 AM

KEY HIGHLIGHTS

• Confluences is thrilled to announce a partnership agreement with the largest 24 hrs ride-hailing and taxi in Laos LOCA regarding its Cambodia market expansion


• Cambodia is LOCA’s first country outside Laos, and marks the start of the app’s regional development


• The partnership will bring Confluences to assist LOCA in setting a footprint in the Kingdom with some of its most innovative and successful products and services, notably their electric vehicle taxi fleet, EV charging station locations, and Loca Pay payment platform.


• Not only Confluences will assist LOCA with its Market Access capabilities but its Ventures team will seek partnerships to accelerate the app expansion

Phnom Penh -- Confluences is thrilled to announce a strategic business development agreement with Lao super app and leading Laos Ride-hailing firm LOCA.

The Memorandum of Understanding (MOU) was signed on the 8th of February, 2023 in Phnom Penh, with Souliyo Vongdala and Phonepasong Mixab, namely LOCA’s CEO and Co-Founders and Soreasmey Ke Bin, Confluences’ CEO.

This strategic partnership will bring Confluences to guide LOCA into their first steps in Cambodia. The Kingdom is LOCA’s first market outside of Laos, and the start of the app's regional expansion.

Cambodia, the regional step forward for LOCA after Lao’s achievements

Founded in 2018, LOCA has become the largest 24 hrs ride-hailing and taxi in Laos with over 700 cars and 100,000 users. First Lao startup to be listed on Forbes Asia 100 to Watch, the app has transformed since into a lifestyle super app with the addition of a large variety of lifestyle features such as out-of-home advertising, EV Financing, EV Fast Charging Network, and Loca Pay.

After a fast development and strong recognition in Lao, the company has decided to start its regional expansion with Cambodia as a logical continuation of its Laotian achievements, and to bring some of its most innovative and successful products and services to the Cambodian market, notably their electric vehicle taxi fleet, EV Fast charging station network, and LocaPay payment platform.

Commenting on their strategic ambitions and the partnership with Confluences, Souliyo Vongdala and Phonepasong Mixab, LOCA’s Co-Founders indicated:

“Cambodia is a country that particularly welcomes eco-friendly, sustainable and innovative products and services. With the Government supporting such developments, a surging urban population with growing revenues and an increasing green consciousness, a significant mobile penetration, and the advent of a cashless society, the Khmer market presents tremendous opportunities.  At LOCA, sustainability, product quality, innovation and convenience with great customer service have always been the key pillars of our development. We believe that our innovative products and environmentally friendly mobility and payment services will meet the needs of Cambodians and we look forward to contributing to the development of the country in the same way we did for Laos,” Souliyo Vongdala, LOCA CEO and Co-Founder

“We are pleased to partner with Confluences to enter the Cambodian market. Confluences has been successfully advising entrepreneurs, reputed local and international corporations with their development in Cambodia, and their values are in line with ours at LOCA.  Expanding the market to Cambodia is definitely about winning customer’s hearts. We believe this partnership will set a solid footprint for us in Cambodia, and even further afield,” Phonepasong Mixab, LOCA’s Co-CEO & Co-Founder.

Mr. Soreasmey Ke Bin – CEO, Confluences (Left)​ with Mr. Souliyo Vongdala, CEO and Mrs. Phonepasong Mixab, Co-CEO (right) – Loca

Confluences’ guidance: from Market Access to Ventures

Confluences’ DNA is to encourage, promote, and invest in cutting-edge projects that will have a positive impact on the Kingdom throughout the years.

With LOCA, Confluences is combining and deploying its Market Access and Ventures know-how.

Leveraging on its local connections, Confluences is facilitating the introduction of LOCA’s activities to the relevant regulatory bodies in the country.

“We are very excited to partner with LOCA and bring their innovative and eco-friendly products and services to the Cambodian market,” said Dara N. Van, Confluences’ Business Development & MarCom Manager.

“LOCA’s value proposition is particularly in line with our goal of supporting the development of sustainable projects in our country and further afield, and we are very confident that LOCA's offerings will be well-received in Cambodia.”

Confluences’ Ventures arm is also taking LOCA under its umbrella to accelerate the app growth hacking plans in Cambodia with its network of potential partners and investment funds.

“Cambodia is a great country for companies seeking new market expansion in the Greater Mekong Subregion (GMS). With the advantage of having innovative and functional products that have a successful track record in Laos, LOCA has definitely very solid foundations to attract potential partners to thrive and grow. Their offerings are also completely aligned with the Kingdom’s development priorities. Our partnership with LOCA will not only secure their operations in Cambodia, but also open other opportunities in ASEAN in the future. Lastly, this project also aligns with our mission to bring Cambodia to the regional business scene in a sustainable way,” Soreasmey Ke Bin, Confluences’ CEO.

Mr. Soreasmey Ke Bin, CEO - Confluences (Left) with Mr. Souliyo Vongdala, CEO and Mrs. Phonepasong Mixab, Co-CEO (right) – Loca

About Confluences

Confluences is the Catalyst for business opportunities in Cambodia and ASEAN for all companies and investors willing to boost their expansion in Southeast Asia.

Inspired by our entrepreneur background, our client-partnership approach allows our clients to seamlessly expand in the Khmer Kingdom and the region through a suite of cost efficient solutions from market entry strategy, corporate and business development support to co-investment.

More about Confluences: https://www.confluences.asia/

Name: Dara N. VAN (French and English)

E-mail : [email protected]

Telephone : +855 (0)95 901 896

Name : Monichesda NEM (Khmer)

E-mail : [email protected]

Telephone : +855 (0)95 696 468

About LOCA

LOCA is a Laos-based ``Licensed`` Ride-Hailing Service. It is the first Lao startup to be listed on Forbes Asia 100 to Watch. Entering the market in 2018, it is now the top 1 taxi service in Laos. In 2022, Loca had more than 700 cars and 100,000 users with the service available 24hrs. LOCA has recently added new services to its platform such as out-of-home advertising, EV Financing, EV Fast Charging Network, and Loca Pay

More about LOCA: https://loca.la/